This podcast episode was published on 4/16/24. You can listen to it here.
In this episode, Anebi had the pleasure of hosting Sarah Hart, the Founder and Chief Brand Designer of Hart & Co. With over 14 years of experience, Sarah shares her journey from freelancing during art school to establishing her own successful branding agency. She discusses the challenges and triumphs of transitioning from a freelancer to an agency owner, including the initial reluctance to manage a team and the eventual realization of the benefits of having support.
Focus On the Business
Sarah emphasizes the importance of giving herself space to focus on her business, even if it meant turning down client work temporarily. She also touches on the significance of building a personal brand and how it has led to high-quality leads and clients from all over the world.
Trusting a Team
One of the key takeaways from the conversation was the concept of trust within a team. Sarah highlights how trusting her team members to do their jobs without micromanagement has been crucial to her agency's growth and success.
Running an Agency
Anebi and Sarah also delve into the practical aspects of running an agency, such as the development of standard operating procedures (SOPs) and the use of tools to streamline processes. Lastly, Sarah shares her insights on LinkedIn as a platform for thought leadership and how investing time in creating content has paid off in attracting quality clients.
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