This podcast episode was published on 4/30/24. You can listen to it here.
In this episode of The Inflection Podcast, Anebi had the pleasure of hosting Anthony Sarandrea, a renowned figure in customer generation within the insurance and financial services sectors. Anthony's journey took a significant turn when his company was acquired by MediaAlpha, and he has since shifted his focus to venture capitalism.
Origin Story and Motivation
Anthony shares his origin story, which began with a desire for the freedom to enjoy midday basketball sessions. This simple wish led him to the world of internet work. His motivation was further fueled by a challenging experience with a difficult boss, which not only affected him but also made him concerned for his brother's future in the workforce. Anthony's drive is rooted in using pain as a motivator, pushing him to strive for more and to create a better work environment for himself and others.
Business Growth and Acquisition
Anthony walks listeners through the evolution of his business, from an internet marketing agency to a company that productized its services, leading to its eventual sale to MediaAlpha. He emphasizes the value of over-delivering to clients, which helped grow his business through referrals without any marketing spend. Anthony also shares the lessons he learned about the importance of taking ownership of mistakes, incentivizing his team with equity, and not sacrificing personal well-being for the sake of work.
Personal Development and Giving Back
Anthony is passionate about personal development and has established a scholarship at a Catholic high school in Arizona. He advocates for a balanced approach to entrepreneurship, where health, family, and personal time are not neglected in the pursuit of business success.
To learn more about Anthony, visit his website by clicking here.
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