This podcast episode was published on 4/2/24. You can listen to it here.
In this episode, our host Anebi had the pleasure of speaking with Josh Colter, the CEO of CardBoard, a company specializing in online whiteboard tools. Josh shares his journey from working in various roles across marketing, sales, and product development at different companies to leading CardBoard.
Origin Story
Josh shares how he was first introduced to CardBoard by his previous boss and took over as CEO from the parent company, SEP (Software Engineering Professionals). CardBoard faced challenges in maintaining momentum after shifting focus away from its niche. Josh emphasizes the importance of staying true to the company's core use case and customer base.
Customer Centricity
By conducting surveys and engaging with customers, Josh and his team refocused on product and agile teams, which helped regain some of the lost momentum. CardBoard is exploring AI to enhance user experience, specifically by integrating it into product frameworks like user story maps and mind maps.
Acquisition Insights
Josh shares his insights on acquiring and scaling a company, highlighting the importance of the size of the company being acquired and the implications it has on the acquirer's role and responsibilities.
Josh's story is a testament to the complexities of leading a tech company through various stages of growth and the strategic decisions involved in product development and market positioning. His hands-on approach to customer feedback and his openness to exploring cutting-edge technologies like AI make for an exciting future for CardBoard.
To learn more about CardBoard, click here. To email Josh feedback about CardBoard, contact him at josh.colter@cardboardit.com.
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