This podcast episode was published on 5/23/23. You can listen to it here.
In this episode of the Inflection Podcast, Anebi had the pleasure of speaking with Tara Horstmeyer, a LinkedIn content creator and the founder of Happy Words, a service focused on ghostwriting and content coaching.
Her Quiet Start
Tara's first inflection point came in June 2020 when she decided to start sharing her posts publicly on LinkedIn. Before that, she spent nearly a year observing and engaging with the community quietly, which she fondly refers to as "lurking." This period of observation allowed her to build a supportive network that encouraged her to share her voice and content.
Staying Genuine
She emphasizes the importance of authenticity and creating content that resonates with one's journey. Tara's approach to LinkedIn is about encouraging people to use their words and share their stories in a way that feels genuine to them.
Her Business Start
Tara also discusses her experience with ghostwriting, which she describes as "acting with words." She has been recognized in several publications for her expertise in this area. Her business, Happy Words, was a natural progression from her freelance work, and she shares how she formalized her services after realizing the potential of her work.
Define Your Values
A significant theme of the conversation is the importance of aligning one's work with personal values and the current season of life. Tara stresses the need to fit work into one's life rather than the other way around. For her, family comes first, and she has made conscious decisions to ensure her work supports that value.
Overall, Tara's story is a testament to the power of community, authenticity, and aligning work with personal values. Her insights on content creation, ghostwriting, and small business management provided valuable lessons for listeners.
To learn more about Happy Words, click here.
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