April 2, 2024

Scaling a Niche Product | Josh Colter

Josh Colter is the CEO of CardBoard. With over 15 years of experience building comprehensive and strategic marketing programs in competitive markets, Josh is motivated to lead teams with a solid strategic narrative. Josh is skilled in areas such as Strategic Product Analysis, Business Operations Analysis and C-Suite Level Consulting.

Listen to this episode if you want to learn:

How conducting surveys and analyzing user feedback can lead to more effectively serving customers
How to lead a tech company through various stages of growth and the strategic decisions
How to identify a product's most engaged and loyal users

This show is brought to you by Eikon Labs. To learn more, visit ⁠⁠⁠⁠⁠⁠www.eikonlabs.com⁠⁠⁠⁠⁠⁠.

Links:
Josh Colter, Guest
LinkedIn - ⁠⁠⁠www.linkedin.com/in/joshcolter/
CardBoard - https://cardboardit.com/
To email Josh your feedback on CardBoard, contact him at: josh.colter@cardboardit.com

Anebi Agbo, Host
LinkedIn - ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/anebiagbo⁠⁠⁠⁠⁠⁠
Twitter - @A15o_o

Timestamps for Episode:
00:00:00 - Introduction and Guest Background00:00:21 - Origin Story of CardBoard00:01:05 - Venture Funded Companies and Acquisition Growth00:01:27 - Introduction to SEP and CardBoard Acquisition00:02:07 - Challenges and Lost Momentum at CardBoard00:03:06 - Strategic Missteps and Market Focus00:03:48 - Regaining Momentum and Surfing Analogy00:04:15 - User Stickiness and Platform Loyalty00:05:18 - Revitalizing CardBoard and Customer Engagement00:06:01 - Customer-Centric Product Development00:07:26 - Engineering Focus and Customer Outcomes00:08:09 - Growth and User Feedback00:09:11 - CEO's Multifaceted Role and Empathy00:10:04 - Customer Centricity and Product Challenges00:11:08 - Empathy for Product Teams and Engineers00:12:39 - AI and Tech Innovations at CardBoard00:13:59 - AI Integration and Product Development00:15:09 - Advice on Acquiring and Scaling a Company00:17:42 - Expectations After Acquisition00:18:26 - Rapid Fire Word Association00:18:44 - Engaging with CardBoard and User Feedback00:19:20 - Closing Remarks and Contact Information

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Listen to this episode if you want to learn:

How conducting surveys and analyzing user feedback can lead to more effectively serving customers
How to lead a tech company through various stages of growth and the strategic decisions
How to identify a product's most engaged and loyal users

This show is brought to you by Eikon Labs. To learn more, visit ⁠⁠⁠⁠⁠⁠www.eikonlabs.com⁠⁠⁠⁠⁠⁠.

Links:

Josh Colter, Guest

LinkedIn - ⁠⁠⁠www.linkedin.com/in/joshcolter/

CardBoard - https://cardboardit.com/

To email Josh your feedback on CardBoard, contact him at: josh.colter@cardboardit.com

Anebi Agbo, Host

LinkedIn - ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/anebiagbo⁠⁠⁠⁠⁠⁠

Twitter - @A15o_o

Timestamps for Episode:

00:00:00 - Introduction and Guest Background
00:00:21 - Origin Story of CardBoard
00:01:05 - Venture Funded Companies and Acquisition Growth
00:01:27 - Introduction to SEP and CardBoard Acquisition
00:02:07 - Challenges and Lost Momentum at CardBoard
00:03:06 - Strategic Missteps and Market Focus
00:03:48 - Regaining Momentum and Surfing Analogy
00:04:15 - User Stickiness and Platform Loyalty
00:05:18 - Revitalizing CardBoard and Customer Engagement
00:06:01 - Customer-Centric Product Development
00:07:26 - Engineering Focus and Customer Outcomes
00:08:09 - Growth and User Feedback
00:09:11 - CEO's Multifaceted Role and Empathy
00:10:04 - Customer Centricity and Product Challenges
00:11:08 - Empathy for Product Teams and Engineers
00:12:39 - AI and Tech Innovations at CardBoard
00:13:59 - AI Integration and Product Development
00:15:09 - Advice on Acquiring and Scaling a Company
00:17:42 - Expectations After Acquisition
00:18:26 - Rapid Fire Word Association
00:18:44 - Engaging with CardBoard and User Feedback
00:19:20 - Closing Remarks and Contact Information