Josh Colter is the CEO of CardBoard. With over 15 years of experience building comprehensive and strategic marketing programs in competitive markets, Josh is motivated to lead teams with a solid strategic narrative. Josh is skilled in areas such as Strategic Product Analysis, Business Operations Analysis and C-Suite Level Consulting.
Listen to this episode if you want to learn:
• How conducting surveys and analyzing user feedback can lead to more effectively serving customers
• How to lead a tech company through various stages of growth and the strategic decisions
• How to identify a product's most engaged and loyal users
This show is brought to you by Eikon Labs. To learn more, visit www.eikonlabs.com.
Links:
Josh Colter, Guest
LinkedIn - www.linkedin.com/in/joshcolter/
CardBoard - https://cardboardit.com/
To email Josh your feedback on CardBoard, contact him at: josh.colter@cardboardit.com
Anebi Agbo, Host
LinkedIn - www.linkedin.com/in/anebiagbo
Twitter - @A15o_o
Timestamps for Episode:
00:00:00 - Introduction and Guest Background
00:00:21 - Origin Story of CardBoard
00:01:05 - Venture Funded Companies and Acquisition Growth
00:01:27 - Introduction to SEP and CardBoard Acquisition
00:02:07 - Challenges and Lost Momentum at CardBoard
00:03:06 - Strategic Missteps and Market Focus
00:03:48 - Regaining Momentum and Surfing Analogy
00:04:15 - User Stickiness and Platform Loyalty
00:05:18 - Revitalizing CardBoard and Customer Engagement
00:06:01 - Customer-Centric Product Development
00:07:26 - Engineering Focus and Customer Outcomes
00:08:09 - Growth and User Feedback
00:09:11 - CEO's Multifaceted Role and Empathy
00:10:04 - Customer Centricity and Product Challenges
00:11:08 - Empathy for Product Teams and Engineers
00:12:39 - AI and Tech Innovations at CardBoard
00:13:59 - AI Integration and Product Development
00:15:09 - Advice on Acquiring and Scaling a Company
00:17:42 - Expectations After Acquisition
00:18:26 - Rapid Fire Word Association
00:18:44 - Engaging with CardBoard and User Feedback
00:19:20 - Closing Remarks and Contact Information
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